I offer a complete range of choices for marketing consultancy services, all designed to be flexible and to suit your business.
Billing can be submitted on a day rate, project or retainer basis dependent upon your requirements.
Marketing Audit
Understanding your current position and learning what opportunities can help grow your business is what can be achieved by undertaing a marketing audit.
A full analysis of your existing marketing activities, objectives, resource and technology will be undertaken. Following this you will receive a complete set of recommendations and plan(s) in order to enhance your investment in marketing.
Strategy Development
There are a number marketing areas that require strategy development. These can include Social media, Communications, PR, Email, Digital, a Product Launch or a complete Marketing Strategy.
Working alongside your business I can help to develop a specific approach for different marketing areas with detailed plans, timescales and recommended budgets.
Campaign Planning & Management
You may have an upcoming initiative, product launch or customer campaign that requires additional support and planning.
Having someone purely focused on a campaign with the drive to deliver results can make the difference between a good campaign and a great one.
By delivering proposed plans, execution of the actual campaign and followed-up with analytical results I can ensure that your marketing campaigns deliver a real ROI.
Digital Marketing
There are many facets to digital marketing activity and it can be a common mistake to undertake more than necessary to reach your target market.
By conducting an analysis and recommended approach I can ensure that your digital marketing efforts deliver engagement, reach and results.
Social Media, Email, Website, PPC and SEO are some of the elements that form your digital strategy and often need a cohesive approach rather than an ad-hoc one. I can help deliver a suitable strategy and delivery of this for one or multiple areas of digital marketing practice.
Operational Processes
Don’t throw away money on marketing if you can’t measure the results. Marketing activities are pointless unless they are underpinned by suitable technology and processes.
Measuring the effectiveness of a campaign through to customer conversion is not possible without the correct operational processes.
CRM workflow, management reports, technology platforms, tracking and measuring ROI are all critical to identify where marketing budgets should be spent and where they shouldn’t.
My analytical approach to implementing operational workflows has transformed marketing departments in a number of businesses. It may seem unecessary but I can prove to you it’s not and help to implement what will be a real game changer.